Alvo Golf

Brand success

Revenue Increase

Boosted Alvo Golf’s Amazon sales with optimized campaigns and brand presence.

Days with ScaleA2Z

Onboarded on February 2023

Premium Golf Wedges Crafted for Precision Play

Alvo Golf is a premium golf brand focused on delivering performance wedges for both amateur and pro-level players. Known for its elegant design and precision control, Alvo wedges are trusted by golfers who value accuracy and consistency in every swing.

While the brand had a solid product offering, its presence on Amazon wasn’t reflecting the same level of excellence. Sales were inconsistent, advertising was expensive, and creative assets lacked the polish to truly connect with the performance-driven golf community.

Their mission is to help golfers improve their short game and play with confidence.

Sales stagnation & low profitability – Alvo had strong products but wasn’t scaling. Their Q1 sales sat at just $44,253 with razor-thin margins and a net profit of only $3,348.

High ACOS, low ROI – Their advertising cost was consuming over 33% of sales with a Return on Investment (ROI) of just 24.48%. The brand was paying more to acquire customers than it was earning.

Unoptimized listings & creatives – Product pages lacked conversion-focused content, infographics, and branding that would speak to their target market. There was no Brand Story, no Brand Store, and listing images did little to communicate performance value.

Underutilized traffic – Despite 15,000+ sessions in Q1, the unit session percentage (conversion rate) was just 3.49%, which showed a big opportunity gap in converting browsers into buyers.

No funnel strategy – The brand lacked both offensive and defensive PPC structures. It was vulnerable to competitor targeting while failing to expand its keyword reach across golf-related search terms.

To transform Alvo’s performance, we applied our full-funnel A2Z growth strategy, tailored to the golf niche and Amazon’s algorithm.

✅ Amazon PPC Management

Organized the Ads account with proper naming convention and strategy
Launched multi-layered targeting (Auto, Branded, Competitor, Long-Tail)
Focused on highly relevant Keywords to increase Organic Ranks
Regular pruning of poor-performing search terms to lower ACOS
Implemented budget caps and scheduling to optimize daily spend

✅ Full A-to-Z Account Management

Back-end keyword optimization (Search Terms, Intended Use, Target Audience)
Enhanced SEO across titles, bullets, and backend fields
Set up inventory alerting to avoid stockouts during peak periods
Created detailed catalog cleanup and variation structuring to improve indexing

✅ Marketing & Creative Overhaul

Optimized Main image to increase CTR
Added some benefits oriented image to improve the CVR
Added infographics, lifestyle images, and mobile-first visuals
Created Ad Assets to use in SB & SD Ad campaigns

Our multi-pronged strategy produced rapid, measurable results — within just one quarter:

Metric	Q1 2025	Q2 2025	% Change
Sales	$44,253.28	$105,996.89	1.395
Net Profit	$3,348.06	$19,657.14	4.871
Real ACOS	33.27%	22.75%	↓ 10.5 pts
ROI	24.48%	66.75%	1.727
Margin	7.57%	18.55%	1.45
Sessions	14,966	28,584	0.91
Unit Session %	3.49%	5.10%	0.461

With the right visuals, structured ad strategy, and account management discipline, we helped Alvo move from struggling to scale — to profitable and thriving on Amazon.

Services provided

Amazon PPC Management
Full A-to-Z Account Management
Creative Strategy & Implementation
A+ Content, Brand Story, Storefront Design

Industry:

Sports & Outdoor

Location:

USA

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