Stop paying Amazon for clicks that don’t sell.
Data-driven Sponsored Products, Brands and Display campaigns — structured around keyword intent and managed to TACoS, so ad spend grows the whole business, not just ad sales.
- Amazon Ads Certified
- Helium 10 Partner
- You own every campaign
IS THIS FOR YOU?
A good ACOS can still mean a shrinking business
Data-driven Sponsored Products, Brands and Display campaigns — structured around keyword intent and managed to TACoS, so ad spend grows the whole business, not just ad sales.
ACOS
Ad spend
Ad sales
“Did this ad pay for itself?” Useful for judging a single campaign or keyword.
TACOS · WHAT WE MANAGE TO
Ad spend
Ad sales
“Did this ad pay for itself?” Useful for judging a single campaign or keyword.
CAMPAIGN STRUCTURE
Every keyword has a job, and a path to exact match
Campaigns follow one naming convention, so anyone on your team can read the account at a glance.
1
Discover
Auto and broad campaigns find the terms shoppers actually use.
2
Harvest
Terms that convert graduate out; terms that don’t become negatives.
3
Scale
Proven terms get exact match, top-of-search placement and budget.
4
Defend
Brand and product-page campaigns stop competitors taking your own shoppers.
WHAT WE MANAGE
Every Sponsored Ads format, run as one strategy
Sponsored Products
The core of most accounts. Keyword and product targeting inside search results and on product pages.
Sponsored Brands & video
Top-of-search banners and video that put your logo and range in front of shoppers who don't know you yet.
Sponsored Display
Retargeting shoppers who viewed your products and defending your own product pages from competitors.
Keyword research
Competitor and search-term mining before a campaign goes live.
Bid automation
Rules-based bids tuned to your margin, reviewed by a person.
Negative keywords
Irrelevant and non-converting terms cut every week.
Budget & placements
Budget moved to what converts; placement modifiers set by data.
Product launches
Launch campaigns that build rank for new ASINs quickly.
Clear reporting
ACOS, TACoS and organic share in one plain-language report.
OPTIMIZATION RHYTHM
What we do, and how often
Daily
- • Budget and pacing checks
- • Out-of-stock and suppressed ad alerts
- • Spend anomaly review
Weekly
- • Bid adjustments
- • Search-term harvesting and negatives
- • Performance report
Monthly
- • Structure and placement review
- • New campaign and ad-type tests
- • TACoS target check against margin
Quarterly
- • Seasonal and Prime Day planning
- • Launch roadmap for new ASINs
- • Budget plan for the next quarter
PPC results from real accounts
BEE BALM · PERSONAL CARE
Lower TACoS, from 86% to about 10%, while Q4 revenue grew 5.9 times.
KC HARDWARE · HARD GOODS
Sales, with a fully restructured ad account as one of three workstreams.
Build Amazon PPC campaigns in minutes, not hours
Our free bulk campaign tool turns a keyword list into an upload-ready bulk file, with a clean naming convention built in. No sign-up wall.
Bulk campaign builder
Illustration of the existing tool — replace with a real screenshot
PPC management is the Launch plan
A flat monthly fee [confirm: or % of ad spend above a threshold]. You own every campaign, and you pay Amazon directly for ad spend.
Custom Price
- Sponsored Products, Brands & Display
- Keyword research & bid automation
- ACOS & TACoS optimization
- [Reporting cadence and call frequency]
Ads work better on listings that convert
The Scale plan adds listing SEO, A+ Content, inventory and a senior account manager.
Amazon PPC questions, answered
What’s a good ACOS?
It depends on your margin. Your break-even ACOS equals your profit margin before ad spend: with a 35% margin, an ACOS under 35% is profitable on that sale. For launches we may run above break-even on purpose to build rank — which is why we watch TACoS too.
How much should I spend on ads each month?
It depends on your margin. Your break-even ACOS equals your profit margin before ad spend: with a 35% margin, an ACOS under 35% is profitable on that sale. For launches we may run above break-even on purpose to build rank — which is why we watch TACoS too.
How long before I see results?
It depends on your margin. Your break-even ACOS equals your profit margin before ad spend: with a 35% margin, an ACOS under 35% is profitable on that sale. For launches we may run above break-even on purpose to build rank — which is why we watch TACoS too.
Can you cut ad spend and grow sales at the same time?
It depends on your margin. Your break-even ACOS equals your profit margin before ad spend: with a 35% margin, an ACOS under 35% is profitable on that sale. For launches we may run above break-even on purpose to build rank — which is why we watch TACoS too.
Will you rebuild my existing campaigns?
It depends on your margin. Your break-even ACOS equals your profit margin before ad spend: with a 35% margin, an ACOS under 35% is profitable on that sale. For launches we may run above break-even on purpose to build rank — which is why we watch TACoS too.
Do you use automation tools or manage bids manually?
It depends on your margin. Your break-even ACOS equals your profit margin before ad spend: with a 35% margin, an ACOS under 35% is profitable on that sale. For launches we may run above break-even on purpose to build rank — which is why we watch TACoS too.
Find out where your ad budget is leaking.
- Wasted search terms
- Structure conflicts
- Missed keywords
- Budget caps
- Results within [X business days]