Data-Driven Amazon PPC Management That Turns Clicks Into Profitable Sales
We manage and optimize your Sponsored Products, Brands, and Display campaigns—so you stop wasting ad spend and start scaling profitably with full-funnel visibility.
Trusted by Growing Amazon Brands
We Don’t Just Manage — We Build, Scale, and Grow
Amazon Brands That Last
Performance-Based, Not Package-Based
We charge for impact, not hours. Whether it’s Amazon PPC, listing SEO, or full A-Z management — we align with your growth KPIs, not generic deliverables.
Data-Led Strategy, KPI-Driven Execution
Every campaign, listing, and creative we touch is backed by performance data. From ACOS and TACoS to CTR and organic rank — results guide our moves.
Scalable Solutions for Every Stage
From launch-phase startups to 7-figure sellers — our A2Z systems adapt to fit your scale. No cookie-cutter plans, just what your Amazon store actually needs.
Everything You Need to Scale Ads – From Audit to
Transparent Reporting
Strategic Audit
Before spending a dollar, we analyze everything.
- Audit existing campaigns, search terms, ACOS/TACOS, ROAS
- Uncover underperforming targets, missed keyword opportunities, and wasted spend
- Benchmark against competitors using DataDive, Helium 10, and Brand Analytics
- Output: A tactical PPC game plan with quick wins and long-term growth paths
Custom Funnel Architecture
No templates. No guessing. We build a campaign funnel designed around your brand
- Campaign Segments: Branded, Non-Branded, Competitor, Defensive, Retargeting
- Funnel Staging: Awareness → Consideration → Conversion → Loyalty
- Ad Type Strategy: SP (foundation), SB (branding), SD (retargeting/defense)
Campaign Build & Launch
Your campaigns are built with precision — not bulk automation.
- Auto-to-Manual segmentation structure
- Product groupings based on margin, velocity, and lifecycle
- Custom Sponsored Brands creatives and Storefront link routing
- Goal-specific budgets and placement modifiers from day one
Daily Optimization & Bid Management
This is where we outpace 90% of agencies.
- Daily bid changes using in-house macros and live KPIs
- Bid-down bleeding search terms, boost winners by CVR & ROAS
- Constant harvesting of high-converting keywords + automated negatives
- Hour-of-day and day-of-week bid strategy (if spend scale allows)
Scale What Works. Kill What Doesn’t.
We don’t just optimize — we strategically expand.
- Increase budget allocation based on TACOS triggers
- Expand to long-tail keywords, Sponsored Display, and category targeting
- Leverage ranking campaigns with organic lift
- Dynamic ad placement bidding to win page 1 top spots profitably
Cross-Channel Synergy & Retargeting
We don’t stop at Amazon — we bring the buyer back.
- Retarget high-intent shoppers via Sponsored Display
- Drive external traffic (Google Ads, influencers, email) into retargeting funnels
- Use audience segmentation (views, adds-to-cart, past purchasers)
- Sync campaigns with brand store and landing pages for full-funnel conversion
Launch & Rank PPC Strategy
Turn product launches into ranking machines.
- Aggressive keyword targeting synced with organic ranking goals
- Strategic budget allocation for launch windows
- Layered Sponsored Product + Sponsored Brand campaigns for max visibility
- Ongoing adjustments based on BSR, conversion rate, and session data
Full Transparency & Reporting
You’re never left wondering “what’s going on with my ads?”
- Weekly reporting with actionable insights (not just data dumps)
- Access to campaign changelogs, bid logs, keyword gains & losses
- Bi-weekly strategy calls to realign on goals, products, and scaling opportunities
Why Leading & Growing Amazon
Brands Trust ScaleA2Z
Transparent, Value-Based Pricing
Clear pricing, ensuring tangible value for your brand.
Certified Amazon SPN Partner
Officially recognized by Amazon’s Service Provider Network.
Dedicated Growth Strategists
Committed specialists fueling brand expansion on Amazon.
Actual Results Over The Reports
Genuine outcomes, not just fancy reports and metrics.
Real Brands, Real Efforts and Real Results
- 250%
Increased Amazon visibility and revenue for Siga Cosmetics’ custom hand soaps.
- 180%
Optimized KC Hardware’s Amazon presence, boosting visibility, conversions & structured ads.
- 40%
Optimized Bee Balm’s listings and campaigns, driving stronger sales and brand growth.
- 210%+
Boosted Alvo Golf’s Amazon sales with optimized campaigns and brand presence.
They Scaled. Now They’re Talking.
Learn More About Amazon
Your Amazon Questions Answered: Optimize, Strategize, and Grow
1. What is Amazon PPC and why is it important for my brand?
Amazon PPC (Pay-Per-Click) is a crucial component of Amazon Ads Management, enabling brands to promote their products across Amazon search results, Sponsored Products placements, and competitor listings. It helps increase visibility, drive sales velocity, and improve organic ranking through strategic bidding and keyword targeting. Effective Amazon PPC management also protects your brand’s space from competitors and provides valuable data through the Advertising Console and Search Term Reports, allowing you to refine future campaigns.
2. How does ScaleA2Z manage and optimize Amazon PPC campaigns?
We follow a clear, results-driven process. First, our team reviews your campaigns in the Amazon Advertising Console to spot what’s working and what needs improvement. Then we build a smart ad structure with better bidding, keywords, and targeting. We check and adjust your ads daily to lower costs, improve conversions, and hit your ACoS and TACoS goals—so your brand keeps growing smoothly.
3. Will I have control and visibility over my ad spend?
Absolutely! Transparency is at the heart of how we work at ScaleA2Z. You’ll always have full access to your campaigns in the Amazon Advertising Console, so you can see where every dollar goes. We share simple weekly reports, show keyword and bid updates, and discuss budgets and performance in regular strategy calls—making sure you always stay informed and in control
4. Do you use automation tools or manual optimization for ads?
We use a smart mix of both. Our in-house tools help speed up tasks like bid adjustments and keyword tracking in the Amazon Advertising Console, but all key strategies are handled by real experts. Every campaign build, update, and scaling plan is reviewed manually by our PPC specialists to make sure your ads perform at their best—never left to generic automation.
5. How do you structure campaigns for maximum profitability?
We create a complete Amazon PPC strategy designed around your brand goals. Our team builds full-funnel campaigns that target every stage of the shopper journey—from Awareness and Consideration to Conversion and Loyalty. This includes branded, competitor, and category campaigns, all managed through the Amazon Advertising Console. The result? Ads that reach the right customers at the right time and deliver stronger, more profitable returns.
6. What’s included in your A2Z PPC Management service?
Our PPC service handles everything you need to grow on Amazon. We start with a detailed account audit and strategy, then build full-funnel campaigns that cover sponsored ads, keyword targeting, and bid optimization. We also manage retargeting, ranking campaigns, and provide clear weekly reports through the Amazon Ads Console. Every step is tailored to your brand’s goals—so you always know how your ads are performing.
7. Can you reduce my ACOS and improve ROAS?
Yes! Our main goal is to make your ad spend more profitable. We carefully review your campaigns to remove wasted spend, use smart bid adjustments, and focus only on ads that drive real results. By improving targeting and keyword performance, we consistently lower ACoS and increase ROAS, helping you get the best return on every dollar you invest.
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