🎯 PPC Optimization & Bundling Strategy

• Consumer Behavior Analysis – Studied purchase patterns and discovered customers often bought multiple flavors together, indicating a demand for bundled products.
  
  
• Bundle Creation – Designed and launched new product bundles (multi-flavor packs) to increase average order value and improve cost-per-sale.
  
  
• Portfolio & Campaign Restructuring – Organized PPC campaigns into clear portfolios by product type and bundle set, allowing more precise performance tracking and budget control.
  
  
• Negative Targeting Implementation – Removed irrelevant and low-converting search terms to eliminate wasted ad spend.
  
  
• Placement Optimization – Shifted investment toward “Top of Search” and other high-conversion placements while reducing spend on poor-performing product-page ads.
  
  
• Budget Reallocation – Redirected funds from high-ACOS campaigns to top-performing SKUs and bundles to maximize ROAS.
  

🖼️ Creative & Brand Presence Enhancement

• Listing Image Overhaul – Produced new high-quality, flavor-specific product images showing texture, usage context, and benefits.
  
  
• A+ Content Development – Created rich A+ content to educate customers about Bee Balm’s natural healing ingredients, flavor variety, and long-term lip care benefits.
  
  
• Lifestyle & Infographic Visuals – Added images that clearly communicated use cases, natural origins of ingredients, and the moisturizing/healing effect on lips.
  
  
• Storefront Design – Built a visually appealing Amazon Storefront organized by flavor category and bundle type to improve navigation and encourage upselling.
  

📊 Data-Driven Scaling

• ACOS Reduction Strategy – Closely monitored campaign-level performance, cutting underperforming keywords while scaling profitable ones.
  
  
• Seasonal Budget Adjustments – Increased bids and budgets strategically during high-demand periods (winter/dry seasons) for maximum sales impact.
  
  
• Ongoing Performance Review – Implemented weekly performance audits to quickly adapt bidding strategies, add new keywords, and optimize creatives based on data trends.