KC Hardware

Brand success

Sales Increase

Optimized KC Hardware’s Amazon presence, boosting visibility, conversions & structured ads.

Days with ScaleA2Z

Onboarded since 2023

Reliable Hardware, Built for Lasting Performance

KC Hardware is a trusted home hardware brand specializing in high-quality components for doors, windows, and showers. Designed for both residential and commercial use, their product line includes door seals, thresholds, window rollers, and shower systems—crafted for durability, smooth functionality, and long-term use.

While the products are built with precision and reliability, KC Hardware’s Amazon presence wasn’t fully optimized to match its product standards. Listings lacked visual impact, SEO strength, and variation structure—leading to reduced discoverability and lower conversion rates. Advertising campaigns were unstructured, expensive, and failed to deliver consistent results.

The brand’s mission is to deliver long-lasting hardware solutions that enhance the comfort, efficiency, and appearance of every space they serve.

Despite having high-quality products and industry expertise, KC Hardware’s Amazon presence faced several core issues that were restricting growth and profitability:

Lack of SEO optimization
The listings were not structured with targeted keywords, which led to poor organic rankings. Product titles, bullet points, and backend search terms lacked strategic keyword placement, resulting in minimal visibility on Amazon search pages.
Weak listing content
Bullet points were either too vague or overly technical, failing to connect with customers’ needs or highlight product benefits clearly. This lack of persuasive content contributed to low conversion rates.
Poor image quality and missing visuals
The listings were missing essential visual assets like high-resolution product images, infographics, comparison charts, and lifestyle images. Without these, customers couldn’t visualize use cases or product quality, which affected buyer confidence.
No Brand Registry
Without Brand Registry, the brand couldn’t leverage advanced tools like A+ Content, Brand Store, or Sponsored Brand Ads. This also left them exposed to potential listing hijackers and reduced brand authority.
Unorganized PPC structure
Their PPC campaigns were not segmented or structured properly. There were no portfolios based on product types, making it difficult to optimize performance or analyze campaign-level profitability.
High ACoS with low returns
Ad Spend was high, but conversions were not keeping up. The overall ACoS remained unprofitable due to poor keyword targeting, lack of bid control, and inefficient campaign segmentation.
Over-spending on Auto campaigns
Auto campaigns were running unchecked with broad targeting and minimal refinement. There was no use of negative keywords or bid adjustments, leading to wasted ad spend and poor ROI.
Missing product variations
Many products were listed individually instead of being grouped under parent-child variations. This fragmented the customer experience and limited cross-selling opportunities, which negatively impacted sales and reviews.

To scale KC Hardware’s performance on Amazon, we implemented a structured strategy focused on visibility, conversion rate improvement, and ad efficiency. Our approach covered every critical area—from listing content to PPC management and brand presence.

🔍 Listing Optimization & SEO

Conducted detailed keyword research to identify high-search, low-competition keywords relevant to their hardware categories.
Rewrote product titles, bullet points, and backend search terms using optimized language to improve organic ranking.
Structured bullet points to clearly communicate core benefits such as durability, fitment, installation ease, and use cases for both homeowners and contractors.

🖼️ Visual Optimization

Created and uploaded high-quality listing images, including infographics and lifestyle visuals to increase conversion and communicate key features at a glance.
Ensured each image set followed Amazon’s best practices and addressed the most common customer questions visually.

🏬 Brand Store Setup

Built a fully customized Amazon Brand Store to centralize all product listings in one easy-to-navigate branded hub.
Designed category-level pages to showcase product collections like door seals, thresholds, and rollers—improving cross-sell potential and time-on-page.

🎯 PPC Campaign Restructuring

Rebuilt the entire PPC structure with portfolio-level segmentation based on product types for easier budget control and performance tracking.
Shifted focus to manual targeting with long-tail, high-converting keywords to improve ad efficiency and lower ACoS.
Cleaned up auto campaigns by adding negative keywords and optimizing bids, cutting down wasted spend significantly.

📉 ACoS Reduction & Budget Optimization

Reallocated ad budgets toward proven SKUs and paused underperforming campaigns to improve overall efficiency.
Leveraged lower-cost ad types like Sponsored Brands and video ads to defend branded terms and improve CTR at lower CPCs.
Prioritized profitability without sacrificing visibility or keyword ranking.

🔁 Product Variation Structuring

Created parent-child variations for applicable products (size, finish, pack quantity) to unify listings and improve discoverability.
This helped consolidate reviews, enhance the customer experience, and increase unit sales per session.

The structured optimization and holistic account management delivered measurable improvements for KC Hardware:

✅ Organic Visibility Boost – Optimized titles, bullets, and backend terms significantly improved keyword ranking, making products easier to discover.

✅ Improved Conversion Rates – High-quality visuals, benefit-driven bullet points, and lifestyle infographics built customer trust, increasing listing conversion.

✅ Brand Presence Established – A dedicated Brand Store created a professional, trustworthy brand image and centralized shopping experience.

✅ ACoS Reduction – Clean PPC restructuring, negative targeting, and budget reallocation reduced wasted spend and improved ad efficiency.

✅ Profitability Growth – Ad spend was optimized to focus on proven SKUs, ensuring sustained sales growth with controlled costs.

✅ Streamlined Catalog – Parent-child variations unified fragmented listings, consolidated reviews, and boosted cross-sell opportunities.

✅ Sales Growth – With improved visibility, optimized listings, and efficient PPC, KC Hardware saw consistent sales lift and stronger long-term positioning on Amazon.