Brand success

Siga Cosmetics

Major Amazon gains
  • 250%
Boosted Visibility

Increased Amazon visibility and revenue for Siga Cosmetics’ custom hand soaps.

  • 370+

Days with ScaleA2Z

Onboarded since 2024

Personalized Hand Care with a Unique Twist

Siga Cosmetics is a beauty and personal care brand specializing in customized hand soaps that allow customers to choose bottles with letters of the alphabet perfect for gifting, personal use, or themed décor. This innovative concept brought a fun, personalized touch to everyday hygiene products.

While the idea was unique and attention-grabbing, the brand struggled in its early days due to high advertising costs, lack of reviews, and fragmented listings hindering both visibility and conversion rates.

  • Challenges
  • High ACOS in Early Stage
     Despite a unique product idea, initial campaigns had a very high ACOS because of competitive bidding and low conversion rates.
  • No Social Proof (Low Reviews)
     The brand launched without ratings or customer feedback, which made it difficult to build trust and persuade buyers.
  • Fragmented Listings
     Each alphabet bottle was listed separately, splitting visibility, reviews, and ranking power—resulting in lower discoverability and weaker sales momentum.
  • Low Initial Conversion Rate
     Without reviews and with scattered listings, many clicks did not convert, driving up costs and lowering ROAS.
  • Our Approach
🛠️ Review Generation & Trust Building
  • Amazon Vine Enrollment – Registered each alphabet SKU in the Vine Program to quickly gather verified, high-quality reviews.

  • Uniform Feedback Strategy – Ensured that every letter bottle had consistent positive feedback and visual proof from customers to increase trust across the entire range.
🏷️ Listing Restructuring & Optimization
  • Parent-Child Variation Setup – Combined all individual alphabet listings into one parent listing with variations for each letter, consolidating reviews and boosting organic ranking.

  • SEO Optimization – Updated titles, bullet points, and backend keywords to target relevant high-intent search terms like “personalized hand soap,” “luxury hand soap,” and “bathroom hand soap.”

  • Enhanced Visuals – Added clean, premium product images for each letter variation and lifestyle shots showing the soaps in gift settings.
🎯 PPC Campaign Realignment
  • Targeted Keyword Focus – Shifted PPC strategy toward branded and high-conversion personalized gift keywords.

  • ACOS Reduction Strategy – Used negative targeting to filter out irrelevant clicks, cutting wasted spend.
  • Budget Allocation – Redirected budgets to the newly combined parent listing to maximize ranking and sales velocity.
  • The Impact
  • Significant Sales Growth after consolidating listings and boosting reviews.

  • ACOS Reduced by targeting only relevant keywords and optimizing ad spend.

  • Improved Conversion Rate with added reviews, better visuals, and variation setup.

  • Enhanced Customer Experience by letting buyers browse all alphabet bottles in one place.

  • Higher Organic Ranking for key search terms like “bathroom hand soap” and “personalized soap gift.”
  • Visual Highlights

Before ScaleA2Z:

11

Before ScaleA2Z:

1 2
Services provided
  • Amazon PPC Management
  • Full A-to-Z Account Management
  • Creative Strategy & Implementation
  • A+ Content, Brand Story, Storefront Design

Industry:

Sports & Outdoor
 

Location:

USA
 

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