Every brand starts with full profit visibility and a month-over-month roadmap: expected ad spend, sales, TACoS, ROAS and profit. You approve it. We answer to it on every call.
We plan the numbers before we touch your account.
THE FIVE CONTROLS
Five controls behind profitable marketplace growth
Always in this order. Each one ends with something you can see, check and keep.
01
Establish your profit baseline
Review margins, fees and break-even targets at brand and SKU level to find wasted spend and define what profitable growth means for you.
You get: profit report + financial roadmap
02
Build listings that convert
Improve catalog structure, keyword relevance, product images and A+ Content so shoppers find your products and buy with confidence.
You get: listing & creative plan
03
Take control of advertising
Align campaign structure, targeting, bids and budgets with your product margins, and direct spend toward profitable sales.
You get: margin-mapped ad structure
04
Test before you scale
Test creatives, bundles, offers and placements, and measure their impact on sales and profit before committing more budget.
You get: test results with profit impact
05
Scale proven winners
Expand winning products and campaigns when margins, inventory and operations can support it — then enter new channels on a proven base.
You get: product & channel scale plan
WHY ORDER MATTERS
Scaling ads on a listing that doesn’t convert, or a product that doesn’t make money, just loses money faster. So the numbers always come first.
PROFIT VISIBILITY
You’ll never be in the dark about your own business
From the day you’re onboarded, we track unit economics for the whole brand and for every product so decisions are based on what’s actually happening in your account.
BRAND LEVEL · ONE MONTH
Revenue
$50,000
100%
Cost of goods
$12,500
25.0% of revenue
Amazon referral fees
$7,500
15.0%
FBA fees
$8,125
16.3%
Revenue
$1,500
3.0%
Storage & other fees
$1,625
3.3%
Ad spend
$7,500
15.0% TACoS
Net profit
$11,250
22.5% net margin
PRODUCT LEVEL
Product
Revenue
Net profit
Margin
What you’ll always know
- How much you’re really generating
- Cost of goods as a % of sales
- What refunds are costing you
- Referral, FBA and storage fees paid to Amazon
- Other miscellaneous costs
- Net profit for the brand and each product
A month-over-month projection, before we take any action
Built from your recent sales trend. It shows what happens to ad spend, sales and profit once we start scaling and launching new campaigns.
FINANCIAL ROADMAP
Sample brand · 90-day roadmap
Baseline = average of the last 3 months
Baseline
Month 1
Month 2
Month 3
ADVERTISING
Existing campaign spend
$7,500
$7,500
$7,500
$7,500
New campaign spend
-
$1,500
$2,800
$4000
Total ad spend
$7,500
$9,000
$10,000
$11,000
Ad sales
$22,500
$27,000
$30,000
$34,000
SALES & EFFICIENCY
Total Sales
$50,000
$56,000
$64,000
$74,000
Acos
33.3%
33.3%
33.3%
32.4%
TACos
15.0%
16.1%
15.6%
14.9%
TACos
3.0
3.0
3.0
3.1
PROFITABILITY
Net Profit
$11,250
$12,000
$14,000
$16,750
Net Margin
21.4%
21.4%
21.9%
22.6%
What it’s built on
- Your sales trend over the last [2–3] months
- Your real COGS, Amazon fees and refunds from the profit baseline
- The new campaigns and budgets we plan to launch
NO SURPRISES
Margin can dip in month 1 while new campaigns build rank. The roadmap shows that upfront, so you know it’s planned not a problem.
FINANCIAL ROADMAP
You approve the plan. We answer to it on every call.
We present the roadmap
Every number and assumption, walked through with you.
You give the go-ahead
Nothing changes in your account until you agree.
Plan vs. actual, every call
Where we’re ahead, where we’re behind, and what we’ll change.
Monthly review · Month 1
Plan vs. actual scorecard
Metric
Plan
Actual
Status
Total sales
$56,000
[Actual]
[Status]
Total ad spend
$9,000
[Actual]
[Status]
TACoS
16.1%
[Actual]
[Status]
ROAS
3.0
[Actual]
[Status]
Net profit
$12,000
[Actual]
[Status]
Agreed next steps: [e.g. shift budget from Product C to Product A; test a bundle offer.]
Kickoff & access
A kickoff call and access through Seller Central permissions. You stay the owner.
Profit baseline
Brand and SKU-level economics built from your sales, fees and product costs.
Roadmap approval
We walk you through the projection. You give the go-ahead.
Execution, tracked
The five controls go to work, measured against the plan.
How it starts
Questions about the roadmap
Is the projection a guarantee?
No — it’s a plan, built from your own data and clearly stated assumptions. Its job is to set shared targets. We compare actuals to it on every call, explain any gap, and agree the next move together.
What data is the roadmap built on?
No — it’s a plan, built from your own data and clearly stated assumptions. Its job is to set shared targets. We compare actuals to it on every call, explain any gap, and agree the next move together.
What happens if we fall behind the plan?
No — it’s a plan, built from your own data and clearly stated assumptions. Its job is to set shared targets. We compare actuals to it on every call, explain any gap, and agree the next move together.
Do I need to share my product costs?
No — it’s a plan, built from your own data and clearly stated assumptions. Its job is to set shared targets. We compare actuals to it on every call, explain any gap, and agree the next move together.
Is profit tracking included in every plan?
No — it’s a plan, built from your own data and clearly stated assumptions. Its job is to set shared targets. We compare actuals to it on every call, explain any gap, and agree the next move together.
Get your numbers straight before you scale.
Start with a free audit. If we work together, your profit baseline and roadmap come first.