Revenue grew 79% on the previous 11 months, including a record $375.8K December, without a Prime badge on a single listing.
How CODE 118 sold $1.35M in 11 months
+79%
US revenue, 11 months against the 11 before
$375.8K
Record December 2025, 3.2× on 2024
2.6%
TACoS, Mar to Jul 2026
87%
Larger catalog, 100 to 400 listings
Eleven months, and a record December
11
Months with ScaleA2Z
3.2×
December 2025 against December 2024
$375.8K
Best month, Dec 2025
Oct 2024 to Jul 2026. Amazon US, ordered product sales. ScaleA2Z took over the account in September 2025.
THE TRAJECTORY
A proven website catalog that Amazon never saw
CODE 118 makes slim wallets and everyday carry gear from carbon fiber, aerospace-grade aluminum and titanium, all backed by a lifetime warranty. It already had a large customer base on its own website and had been running Amazon in-house since 2024. The account worked, but it had no structure, and a large part of the range had never been listed at all.
A disorganized catalog
Listings had no consistent structure. Products differing only by color or material were never grouped into proper parent-child variations, so shoppers could not compare options on one page.
Much of the range missing
A large part of the website catalog had never been listed on Amazon at all, so proven products were generating nothing. There was no A+ Content, Brand Story or Brand Store to carry the range.
One ad group, 500+ keywords
Advertising ran through a single ad group holding more than 500 keywords, so bids and budget could not be controlled by product or intent. The brand also ships every order itself, competing against Prime-badged offers.
THE STARTING POINT
Rebuild the account, then take it global
Catalog rebuild and expansion
- Rebuilt parent-child variations, grouping each wallet family by color and material
- Brought the rest of the website catalog onto Amazon, launching almost every missing SKU
- Cleaned up attributes and categories so every product indexes in the right place
01 · CATALOG
SEO, creative and brand content
- Keyword research and new titles, bullets and backend terms across the catalog
- New images showing materials, slim profile, RFID protection and card capacity
- A+ Content, Brand Story and a new Brand Store to cross-sell wallets and EDC gear
02 · SEO AND CREATIVE
PPC restructure and global scale
- Broke the 500+ keyword ad group into campaigns by product family, match type and goal
- Scaled through Black Friday, Cyber Monday and the December peak, then cut spend hard
- Listed in Canada, the UK, Germany, France, Italy, the EU and Australia, shipped from the US
03 · STRUCTURED ADS
WHAT WE DID
Before and after, side by side
Metric
US revenue, 11 months
December revenue
Organic share of sales
ACoS
TACoS
Before
$754.4K
$118.2K
57%
24.8%
10.8%
After
$1.35M
$375.8K
87%
19.3%
2.6%
Change
+79%
3.2×
30 pts higher
5.5 pts lower
8.2 pts lower
THE RESULTS
How it unfolded
MONTH 1
Catalog audited and parent-child variations rebuilt to Amazon standards.
MONTHS 2 TO 3
Missing SKUs launched. New images, A+ Content and Brand Store built.
Q4 2025
Ad account restructured and scaled through the gifting peak. Record $375.8K in December.
MAR TO JUL 2026
Ad spend cut to 2.6% of sales as organic carried 87%. Canada passed $30K from a standing start.
More results
Great job, really went above and beyond, everything was done to perfection- thank you Umar!
Jay Ace
Amazon Product Listing Spreadsheet Completion
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