We launched Klone Scents on Amazon in July 2025. It sold $595.5K in its first 11 months at an 18.4% ACoS.
How Klone Scents went from $0 to $119.7K a month
$595K
Revenue in the first 11 months
3.8×
Growth, Aug 2025 to Dec 2025
18.4%
ACoS, Oct 2025 to May 2026
6.3%
TACoS after the holidays, 65% organic
From no listings to a six-figure December
$0
Amazon sales before July 2025
5
Months from launch to a six-figure month
$119.7K
Best month, Dec 2025
Jul 2025 to May 2026. Amazon US, total sales. July 2025 is the launch month, so there is no prior Amazon history.
THE TRAJECTORY
A loyal following off Amazon, and no presence on it
Klone Scents makes designer-inspired colognes and perfumes for men and women at a fraction of luxury prices, each built to last all day. The brand had already grown a loyal customer base through its own website, but it had never sold on Amazon. In July 2025 there were no listings, no sales history and no reviews.
Starting from zero
No listings, no sales history and no reviews. Every part of the Amazon presence had to be built before a single sale could happen.
A crowded category
Fragrance on Amazon is packed with designer houses and other inspired-by brands. A new listing has to earn visibility against sellers with years of reviews behind them.
Selling scent through a screen
Shoppers cannot smell a fragrance online, so the listings had to carry notes, longevity and value on their own. The launch also landed months before Q4, the biggest gifting window in the category.
THE STARTING POINT
Build it from nothing, then scale into Q4
Launch and catalog setup
- Created every product listing from scratch, with a clean parent-child structure
- Set up the catalog so each fragrance indexes in the right category
- Built the range across scents and sizes before the first ad ran
01 · CATALOG
SEO, creative and brand content
- Keyword research around scent family, notes, occasion and gender
- Titles, bullets and backend terms that explain each scent and why it lasts
- Listing images, Brand Story and Brand Store showing notes, longevity and value
02 · SEO AND CREATIVE
PPC restructure and global scale
- Launched campaigns to build early sales and rank on high-intent fragrance searches
- Scaled budgets into November and December to capture holiday gifting demand
- Cut ad dependence after the holidays as organic rank took over the sales
03 · STRUCTURED ADS
WHAT WE DID
Before and after, side by side
Metric
Amazon revenue
Monthly revenue
Monthly sessions
Tacos
Units sold
Before
$0
$31.5K
19.9K
11.0%
0
After
$595.5K
$119.7K
37.4K
6.3%
16,770
Change
From zero
3.8×
+88%
4.7 pts lower
First 11 months
THE RESULTS
How it unfolded
JUL 2025
Listings, catalog, images and Brand Store built from scratch. Launch month.
AUG TO OCT 2025
First full month at $31.5K. Campaigns built early sales and rank on high-intent searches.
NOV TO DEC 2025
Budgets scaled into the gifting peak. December reached $119.7K, the best month on record.
FEB TO MAY 2026
Sales settled near $51K a month with 65% coming from organic search. TACoS down to 6.3%.
More results
I am extremely impressed and satisfied with the work Umar has done for me. His communication, research ability, technical knowledge and problem solving skills are excellent. He was also very professional and patient while dealing with matters. Great value for money. Highly recommended.
Anura Yagama
Amazon product listing with SEO content
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