Average monthly revenue grew from $47.5K to $127.1K, and the brand crossed $1M in a year for the first time.
How KC Hardware grew become a $1.5M a year Amazon brand
+168%
Monthly revenue, Q4 2023 to 2025
$1.53M
Revenue in 2025, up 41% on 2024
43%
Lower ACoS, 45.0% to 25.5%
4×
Larger catalog, 100 to 400 listings
Thirty-six months of compounding
36
Months under management
6
Months to double monthly revenue
$155.9K
Best month, Aug 2026
Oct 2023 to Sep 2026. Amazon US, total ordered product sales. September 2026 is month to date through Sep 25.
Foundation first, then scale what worked
Catalog rebuild and expansion
- Rebuilt parent-child variations, grouping each wallet family by color and material
- Brought the rest of the website catalog onto Amazon, launching almost every missing SKU
- Cleaned up attributes and categories so every product indexes in the right place
01 · CATALOG
SEO, creative and brand content
- Keyword research and new titles, bullets and backend terms across the catalog
- New images showing materials, slim profile, RFID protection and card capacity
- A+ Content, Brand Story and a new Brand Store to cross-sell wallets and EDC gear
02 · SEO AND CREATIVE
PPC restructure and global scale
- Broke the 500+ keyword ad group into campaigns by product family, match type and goal
- Scaled through Black Friday, Cyber Monday and the December peak, then cut spend hard
- Listed in Canada, the UK, Germany, France, Italy, the EU and Australia, shipped from the US
03 · STRUCTURED ADS
THE STARTING POINT
Pro-grade hardware that shoppers could not find, and could not compare
KC Hardware makes pro-grade replacement hardware for doors, windows and showers: door bottom sweeps, adjustable thresholds, shower seals, sliding door tracks and rollers. Based in Canoga Park, California, it sells to contractors and homeowners who need a part that fits the first time. When ScaleA2Z took over in October 2023, the Amazon account had no catalog structure, no search-optimised content and no brand assets.
No catalog structure
About 100 listings sat as standalone ASINs. Sizes, colors and finishes were never grouped, so shoppers could not find the right fit and reviews stayed split across listings.
No SEO content or brand assets
Titles, bullets and backend terms were not written around the dimensions and fitment terms buyers search by. There were no optimised images, no A+ Content, no Brand Story and no Brand Store.
Unstructured advertising
Auto campaigns on a handful of products drove about 80% of ad revenue. Manual targeting was packed into a single ad group with 200+ keywords across mixed match types. ACoS was 45.0% in Q4 2023.
Before and after, side by side
Metric
Monthly sales
Conversion rate
Sessions
ACOS
TACoS
Before
$47.5K
5.13%
14.4K
45.0%
21.1%
After
$127.1K
6.40%
37.7K
25.5%
15.7%
Before
+168%
1.27 pts higher
+162%
19.5 pts lower
5.4 pts lower
THE RESULTS
How it unfolded
MONTHS 1 TO 3
Catalog restructured into clean parent-child variations by size, color and finish.
MONTHS 4 TO 9
Titles, bullets and backend terms rewritten across the catalog. First $100K month in May 2024.
YEAR 2
Creative, A+ Content, Brand Story and Brand Store built. Ad account rebuilt from one ad group into a structured account.
YEAR 3
$1.53M in 2025, up 41% on only 5% more ad spend. Best month $155.9K in August 2026.
More results
Umar is very professional and has shown a remarkable level of responsibility and dependability,we can always count on him to complete high-quality work promptly, great job
Karin Shnap
Amazon Organize
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