May and June revenue grew from $73.1K to $130.6K year over year, and ALVO climbed from outside the top 10 to #3 in its subcategory.
How ALVO Golf reached #3 in its subcategory
79%
Higher peak-season revenue, 2026 on 2025
#3
Subcategory Best Seller Rank, up from 10+
4×
Monthly revenue, Feb to Jun 2025
$70.6K
Best month on record, June 2026
Two engagements, two step changes
2
Separate engagements
4×
Revenue across the first engagement
$70.6K
Best month, Jun 2026
Jul 2024 to Jun 2026. Amazon US, total ordered product sales. Golf is seasonal, with peaks in spring, summer and December.
THE TRAJECTORY
Expensive ads, and reviews about to be split in two
ALVO Golf makes premium, tour-inspired wedges with CNC micro-milled faces for spin and control, sold as a 52, 56 and 60 degree set or individually, in Satin Chrome or Stealth Black. The brand skips sponsorships and retail markups to offer tour-level performance at a fair price. It first worked with ScaleA2Z in February 2025, and came back in May 2026.
Losing money on ads
More than half of every ad dollar was going to cost. Campaigns were not built around the terms golfers actually use to shop for wedges. ACoS 56.1% and TACoS 45.6% in February 2025.
No advertising structure
Traffic was reaching the listings but not converting. Fewer than 2 in 100 sessions turned into a sale, at 1.96% in February 2025.
No catalog or brand assets
Amazon changed how reviews are shared across sizes, which threatened to split the brand ratings across separate variations, just as the spring and summer peak arrived.
THE STARTING POINT
Fix the ads, then win the rank
Advertising rebuild and management
- Restructured campaigns around high-intent wedge searches by loft, set and finish
- Cut spend on search terms that clicked but never converted
- Scaled into spring, summer and holiday peaks, then pulled back to protect margin
01 · CATALOG
Catalog management and SEO
- Cleaned up the variation family so every loft and finish sits under one parent
- Rewrote titles, bullets and backend terms around how golfers search for wedges
- Kept attributes accurate so each variation indexes for the right searches
02 · SEO AND CREATIVE
Image testing and review consolidation
- Split tested main images and rolled out the version that earned the most clicks
- Rebuilt the parent-child structure immediately when Amazon split reviews by size
- Most competitors did not react, so ALVO kept its full review count on one listing
03 · STRUCTURED ADS
WHAT WE DID
Before and after, side by side side by side
Metric
Revenue, May and Jun
Units sold, May and Jun
Monthly revenue
ACoS
Conversion rate
Before
$73.1K
1,018
$9.2K
56.1%
3.74%
After
$130.6K
1,527
$36.5K
33.4%
4.03%
Change
+79%
+50%
4× in 5 months
22.7 pts lower
0.29 pts higher
THE RESULTS
How it unfolded
FEB 2025
First engagement began. ACoS 56.1%, conversion 1.96%, monthly revenue $9.2K.
FEB TO JUN 2025
Campaigns restructured and catalog cleaned. Revenue reached $36.5K, ACoS down to 33.4%.
MAY 2026
ALVO returned. Main image tests rolled out ahead of the peak golf season.
JUN 2026
Parent-child rebuilt when Amazon split reviews. Rank moved to #3. Best month at $70.6K.
More results
Umar has been a pleasure to work with. His knowledge of Amazon in general and specifically PPC is very advanced and has helped my account with increase sales and decreased ACOS. Job well done
Gilbert Yim
Amazon PPC Management For a Golf Brand
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