We launched Fatima on Amazon from scratch in December 2025. By May 2026 its listings converted 21% of visitors.
A new spice brand converting one in five shoppers
21%
Conversion rate, May 2026
3.8×
Monthly sales, Feb to Jun 2026
38%
Lower ACoS, 77% to 48%
1,047
Units sold in seven months
Seven months from a product idea to a converting listing
19
Months with ScaleA2Z
14
Sales before December 2025
$167.5K
Peak conversion, May 2026
Dec 2025 to Jun 2026. Amazon US, ordered product sales. December 2025 is the launch month.
THE TRAJECTORY
Millions of customers off Amazon, and losses on it
Fatima makes premium, ethically sourced whole spices, starting with sun-dried, non-GMO white peppercorns in a generous 18 oz pack for grinder refills and everyday cooking. The founders came to ScaleA2Z with a product idea, and we built their entire Amazon presence from the first listing through to advertising, reviews and inventory planning.
Losing money on ads
No listings, no reviews, no sales history and no brand presence on Amazon.
No advertising structure
Spices on Amazon are dominated by large grocery brands with thousands of reviews and low prices.
No catalog or brand assets
Food shoppers read reviews closely, so a new brand needs early reviews and clear quality signals before advertising can pay for itself.
THE STARTING POINT
Build the funnel, earn reviews, then make the ads pay
Product line and listings
- Helped shape the Amazon product line and created every listing from scratch
- Keyword research around whole spices, grinder refills and cooking searches
- Handled shipment creation and sent bi-weekly restock recommendations
01 · CATALOG
Creative and brand building
- Designed listing images and A+ Content showing origin, quality and pack size
- Built the Brand Story and Brand Store
- Enrolled the product in Amazon early review program to build trust quickly
02 · SEO AND CREATIVE
Lean advertising
- Launched tightly controlled campaigns from the first month
- Cut ACoS from 77% to 48% within four months
- Brought TACoS down from 53% to 38% over the same period
03 · STRUCTURED ADS
WHAT WE DID
Before and after, side by side
Metric
Monthly sales
Conversion rate
ACoS
TACoS
Units sold
Before
$1.2K
-
77%
53%
-
After
$4.5K
21.0%
48%
38%
1,047
Change
3.8× higher
May 2026, 19.0% in June
29 pts lower
15 pts lower
Dec 2025 to Jun 2026
THE RESULTS
How it unfolded
MONTHS 1 TO 2
Product line shaped and every listing created from scratch, with SEO built around cooking searches.
MONTHS 3 TO 4
Images, A+ Content, Brand Story and Brand Store built. Early reviews started arriving.
MONTHS 5 TO 6
Advertising tightened. ACoS fell from 77% to 48% and conversion reached 21%.
SEVEN MONTHS IN
1,047 units sold and $17.6K in total sales from a standing start.
More results
Umar presented high quality research in a very comprehensive and clear manner and made valuable recommendations based on his extensive expertise. He demonstrated great listening skills, excellent attention to detail and great analytical skills necessary to complete the project successfully. His work is very thorough and the turn around time is very fast. He is definitely an expert in his field and I will definitely hire Umar again as I continue to build my business.
Anna Nowak
Amazon Product Research for Dog Supplements
Paying more for ads than they bring back?
Get a free audit of your ad account, your catalog and your margins.