We launched monogrammed luxury hand soap on Amazon from scratch. The listings converted 11.5% of visitors across 2025.
From an idea to $54K in its first full year
$54.3K
Revenue in the first full year
11.5%
Conversion rate across 2025
+87%
December revenue, 2024 to 2025
4,175
Units sold in 2025
A launch that found its season
16
Months on Amazon
$0
Sales before September 2024
$7.9K
Best month, Dec 2025
Sep 2024 to Dec 2025. Amazon US, ordered product sales. September 2024 is the launch month.
THE TRAJECTORY
A product nobody was searching for yet
Breva Soap Co. makes monogrammed luxury liquid hand soap. Shoppers pick their letter from A to Z, and each 12 oz bottle comes in a Citrus Bloom scent, sold as a single or a 2-pack. It is a personal touch for the bathroom or kitchen, and a popular gift. The founder came to ScaleA2Z with the idea and the product, and we built everything on Amazon.
A brand-new product
No listing, no reviews and no sales history. Everything on Amazon had to be built from nothing.
A search term that did not exist
Few shoppers search for monogrammed hand soap, so the listings had to be found through gift, personalized and bathroom decor searches instead.
Twenty-six letters, two pack sizes
Every letter from A to Z, in single and 2-pack options, had to be organized so a shopper could find their letter in one click. Gift demand also arrives in bursts around the holidays.
THE STARTING POINT
Build the catalog for the gift shopper , then scale into Q4
Listing creation and structure
- Created every listing from scratch
- Built a parent-child structure by letter and pack size so shoppers choose on one page
- Kept the range ready to scale when holiday demand arrived
01 · CATALOG
SEO, images and brand content
- Keyword research across personalized gifts, monogram decor and luxury hand soap
- Wrote titles, bullets and backend terms that sell both the product and the gift
- Designed listing images and A+ Content showing the monogram in real bathrooms and kitchens
02 · SEO AND CREATIVE
Advertising and the holiday push
- Launched campaigns to build first sales, reviews and rank
- Scaled into the holiday gifting season each year
- Grew December revenue 87% from the first season to the second
03 · STRUCTURED ADS
WHAT WE DID
Before and after, side by side
Metric
Revenue, first full year
Q4 revenue
December revenue
Conversion rate
Best conversion month
Before
—
$5.4K
$4.2K
-
-
After
$54.3K
$11.5K
$7.9K
11.5%
14.8%
Change
Calendar 2025
+113%
+87%
2025 average
June 2025
THE RESULTS
How it unfolded
MONTHS 1 TO 3
Listings created from scratch, with a parent-child structure by letter and pack size.
FIRST HOLIDAY
December 2024 brought $4.2K, the first real test of gift demand.
YEAR ONE
A full calendar year on Amazon: $54.3K and 4,175 units, converting 11.5% of visitors.
SECOND HOLIDAY
December 2025 reached $7.9K, up 87% on the first season.
More results
Umar is a great and knowledgeable Amazon expert. Have been working with him for a long time and would highly recommend his services.
Harry Horowitz
Managing Amazon Listing
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