We relaunched a dormant bruise cream as a bruise cream for seniors. Sales grew 10× in four months and conversion roughly doubled.
From zero sales to $6.5K a month by changing who it was for
10×
Monthly sales in four months
2×
Higher conversion after repositioning
$15.4K
Sales from a single product
547
Units sold, Apr to Aug 2026
Eight months at zero, then ten times growth in four
8
Months with no sales before the relaunch
4
Months from first sale to $6.5K
$6.5K
Best month, Aug 2026
Aug 2025 to Aug 2026. Amazon US, ordered product sales. One product.
THE TRAJECTORY
One product, no sales, and nothing left to rank on
Heladerm is a women-owned, US-made skincare brand built on clean, science-backed formulas. On Amazon it sells one product, a bruise cream. When the brand joined ScaleA2Z in January 2026 the listing had not made a sale in months. Instead of competing head-on in a crowded category, we gave the product a clear audience: seniors, who bruise more easily and need a cream made for thinner, aging skin.
A dormant listing
The product had stopped selling entirely, with no sales from August 2025 to March 2026 and no search rank left to build on.
A crowded category
Bruise creams on Amazon compete with large, well-reviewed brands. A generic listing had little chance of standing out.
No clear audience
The listing spoke to everyone, so it spoke strongly to no one. With one product and a small budget, every change had to lift conversion rather than buy more traffic.
THE STARTING POINT
Pick an audience, then prove it with image tests
Listing reactivation
- Brought the listing back to a healthy, buyable state
- Fixed the catalog data sitting behind it
- Rebuilt a base worth advertising against
01 · CATALOG
Repositioning for seniors
- Rewrote the title, bullets and description around the needs of older skin
- Built SEO around senior-specific searches such as bruise cream for seniors
- Tested senior-focused main images against the original, and the senior versions won
02 · SEO AND CREATIVE
Lean, targeted PPC
- Focused a small budget on senior-intent keywords where the listing converts best
- Pushed for a page-one position on bruise cream for seniors
- Held the refund rate under 2.5% through July and August
03 · STRUCTURED ADS
WHAT WE DID
Before and after, side by side
Metric
Monthly sales
Conversion rate
Units sold per month
Total sales
Refund rate
Before
$0
6–7%
25
-
-
After
$6.5K
13–14%
221
$15.4K
Under 2.5%
Change
Mar to Aug 2026
Roughly doubled
Apr to Aug 2026
Apr to Aug 2026
Jul to Aug 2026
THE RESULTS
How it unfolded
MONTHS 1 TO 3
Listing reactivated and catalog data fixed after eight months with no sales at all.
MONTH 4
Repositioned for seniors. The first sale in nine months landed in April 2026, at $648.
MONTHS 5 TO 7
Main image tests ran and conversion roughly doubled, from 6–7% to 13–14%.
MONTH 8
$6.5K in August 2026, ten times the first month back on sale.
More results
Umar was super well informed and helped out during this process. Will be working with him again soon.
David Yang
Amazon GTIN exemption
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